2025 Xiangyunsha Market Report and Trend

In January 2026, the China Silk Association released its Intangible Heritage Apparel Consumption White Paper, reporting that China’s xiangyunsha (gambiered Guangdong silk) apparel market reached 12.8 billion yuan in 2025, up 47% year-on-year. The headline figure was less striking than the…

Shouyi China National ICH Costume Design Competition

The “Heritage Award” 2026 Shouyi China (守艺中国) National Intangible Cultural Heritage Costume and Handicraft Design Competition has officially opened its call for entries, with submissions accepted through July 27. The competition is organized by the Colorful China National Arts Committee…

Zhuang Sachet Moye Becomes 2026 Consumer Hit Across China

As the 2026 Duanwu Festival approached, Zhuang-ethnic heritage sachets called moye (麽乜) and Duhegong (渡河公) figurines — both from Guangxi’s intangible cultural heritage roster — rapidly entered mainstream consumer markets, moving beyond their regional origins to become sought-after holiday gifts…

Panbo As Ancient Workwear in The Mo

For years, historical dramas have been guilty of a ridiculous habit: sending characters to chop wood, haul water, or tend crops while wearing silk robes that drag through the mud. The heroine looks ethereal, sure, but she also looks like…

Hairpin and Buyao Crafts Go Viral on Douyin

A June 2, 2026 Douyin post by maker Wutong Miaomiao Handicraft Workshop, captioned “freshly made hairpin and buyao,” drew 1,438 likes within hours under hashtags including #guofenghandicraft, #handmadehairpin, and #hanfuhairpin. The clip is part of a broader wave of hanfu-accessory…

National Library of China’s ICH Lecture Month

On June 13, 2026 — Cultural and Natural Heritage Day — the National Library of China in Beijing launched its 2026 ICH lecture and film screening series, anchored by the 100th session of its flagship “ICH Protection Lecture Month” program.…

Tang Yan’s 2026 Duanwu Hanfu Photoshoot

On June 19, 2026 — the fifth day of the fifth lunar month, the Dragon Boat Festival — actress Tang Yan released a set of hanfu-themed photographs that immediately dominated Chinese social media. Shot by photographer Zhu Shanjin, the series…