Category Commerce

Dive into the dynamic world of Chinese e-commerce platforms in this year. Discover the top players revolutionising online shopping in China.

Neo-Chinese Fashion 2026: A 300 Billion Yuan Market

From March 11 to 13, 2026, the National Exhibition and Convention Center in Shanghai hosted the spring edition of the China International Clothing & Accessories Fair (中国国际服装服饰博览会) under the theme “Finding Spring”. More than 1,291 exhibitors from over 10 countries…

Top 5 Neo-Chinese Brands July 2026

July 2026 data shows the Neo-Chinese style (xinzhongshi, 新中式) women’s wear market continuing to heat up. Based on a composite evaluation of e-commerce platform original-design credentials, user base size, and operational capacity, the latest TOP5 Neo-Chinese women’s brand ranking has…

Lailong Xiangyunsha Tangzhuang: A Brand Goes Global

Dongguan-based Lailong Tangzhuang, a heritage menswear brand tracing its tailoring lineage to 1918, took center stage at the “Silk Road Yunshang: China-Central Asia Apparel Brand Exhibition” in Kazakhstan in June 2025. Its xiangyunsha Tang suits, featuring non-slip bead pankou (frog…

2025 Xiangyunsha Market Report and Trend

In January 2026, the China Silk Association released its Intangible Heritage Apparel Consumption White Paper, reporting that China’s xiangyunsha (gambiered Guangdong silk) apparel market reached 12.8 billion yuan in 2025, up 47% year-on-year. The headline figure was less striking than the…

Zhuang Sachet Moye Becomes 2026 Consumer Hit Across China

As the 2026 Duanwu Festival approached, Zhuang-ethnic heritage sachets called moye (麽乜) and Duhegong (渡河公) figurines — both from Guangxi’s intangible cultural heritage roster — rapidly entered mainstream consumer markets, moving beyond their regional origins to become sought-after holiday gifts…

Nanjing Yunjin Kuixing Gift Box for Exam Students

A cultural gift box named “Kuixing Dian Dou” from the Nanjing Yunjin Museum has become an unexpected hit among Chinese high-school and college-entrance exam students in June 2026. The product, co-developed with copper-art brand Zhu Bingren Tong, combines four auspicious…

Hanfu Market Will Hit 22.8B Yuan in 2026

China’s hanfu market reached 228 billion yuan in 2026, up 30.2% from 175 billion in 2025, according to the 2025–2030 China Hanfu Industry Market Analysis and Development Forecast Report. The sector has more than doubled from 144.7 billion yuan in 2023,…