Category Commerce

Dive into the dynamic world of Chinese e-commerce platforms in this year. Discover the top players revolutionising online shopping in China.

May 2026 Taobao Hanfu Merchant Rankings

The May 2026 Taobao Hanfu merchant sales rankings have been released, revealing notable shifts in the market landscape as summer arrives and children’s hanfu demand surges. The data, compiled from Taobao sales records for the month of May 2026, shows…

How Caoxian County Built a Hanfu Empire

In a whirl of silk and sweeping sleeves, the third Caoxian County Hanfu Cultural Festival (曹县汉服文化节) recently unveiled its 2025 spring-summer collection, dazzling audiences with runway shows that spotlighted 320 brands from 160 local companies. This spectacle wasn’t just eye…

China’s Hanfu Industry Consumer Analysis

1. Public Awareness of Hanfu and Brand Recognition According to a research report by Jingzhi, public understanding of Hanfu varies significantly. Specifically, 45.9% of respondents reported a “good understanding” of Hanfu and could identify its basic styles; 43.1% had a…