From July 17 to 20, the National Museum of China partnered with the Cross-Strait Tourism Exchange Association’s Taipei Office to appear at the 2026 Taipei Summer Travel Fair. The joint “Travel with Cultural Relics” themed zone showcased new integrated cultural tourism formats from mainland China for Taiwanese visitors, using museum cultural products as a bridge to connect the shared heritage across the strait. The exhibition aimed to break down barriers between museum collections and public life, weaving profound historical narratives into everyday experience through the vehicle of cultural tourism, adhering to the principle of using culture to enrich tourism and tourism to promote culture in a mutually reinforcing cycle.
The zone featured the National Museum’s cultural creative brand “Guobo Yanyi,” presenting nine themed collections of over 50 carefully selected products. Highlights included the Sea-Calming River-Clear Vessel series, the Li Jingxun series inspired by the famed Sui-dynasty girl’s golden jewelry set, the Xiaoduan Empress Phoenix Crown series reproducing the Ming empress’s majestic headpiece, and the Four-Ram Square Vessel series mimicking the ancient Shang bronze. The exhibits spanned categories of clothing, food, housing, and daily use — transforming artifacts from museum cases into accessible lifestyle aesthetics that bridge millennia-old cultural heritage with contemporary daily life. Interactive guided tours helped visitors understand the historical origins and stories behind each artifact, offering an immersive exploration of the museum’s cultural depth. The products turned artifacts sealed in time into tangible daily aesthetics, allowing visitors to take a piece of history home.
The fair also included a mainland cultural tourism resource zone and a popular Hanfu experience area set within a recreated Huizhou-style architectural setting. Visitors could try on traditional Hanfu attire, experiencing Chinese traditional costume culture firsthand while having their photos taken against the distinctive Huizhou white-walled, dark-tiled backdrop. The immersive setup allowed Taiwanese visitors to step into a scene resembling a classical Chinese ink painting while dressed in authentic Hanfu garments.
The “Travel with Cultural Relics” theme sought to weave together the shared heritage across the strait, using cultural and museum creative products as a connecting thread that tied ancient artifacts to modern consumer life. The National Museum stated that it welcomes more Taiwanese compatriots to experience mainland China’s upgraded tourism offerings firsthand by “traveling with cultural relics,” emphasizing the role of cultural tourism in deepening mutual understanding and people-to-people bonds.